Partnerships increased our life insurance sales
In 2024, Aktia Life Insurance continued its determined efforts to implement its strategy based on several distribution channels. Particular emphasis was placed on working together and succeeding in good cooperation with the distribution network.
Aktia Life Insurance has sought strong growth through its multi-channel strategy with cooperation with selected partners at its core. The results of the distribution channel cooperation were excellent in 2024 regarding the offering of risk life insurances: Aktia Life Insurance grew significantly, by over 10 per cent measured in premium income.
“Our aim has been to enable us to also provide unit-linked insurances to external distributors. I am pleased to say that this goal has been achieved now that we resumed our investment insurance cooperation with POP Banks. In the future, investment insurance products by Aktia Life Insurance will also be offered to customers of POP Banks”, says Anna Lehtinen, Product Owner, Savings Insurances at Aktia Life Insurance.
We resumed a well-functioning cooperation
Aktia and POP Banks have a long history of active cooperation extending from the turn of the millennium to 2019. Thanks to the resumed cooperation, customers of POP Banks will have access to Aktia’s wealth management vision with its strong responsibility expertise combined with the benefits of investment insurance.
“In the future, we will offer customers of POP Banks a POP Salkku service that can be attached to a savings insurance, where Aktia's award-winning asset management is responsible for the portfolio management at the risk level chosen by the customer. The customers have been very satisfied with this service, and I am pleased that we are now able to also provide this service through our partner. It is also great that we have been able to reactivate our well-functioning cooperation,” says Ville Niiranen, Deputy CEO at Aktia Life Insurance.
The distribution cooperation supports sales growth targets
Aktia Life Insurance already has several other external sales channels for its insurances. We are cooperating with, for example, Suomen Yrittäjäturva Oy, Pohjantähti Mutual Insurance Company, and JEPPIS Invest Ltd.
At the heart of the operating model is one of Aktia’s values: Together. We have a continuous close cooperation with the distribution network, which also supports the constant improvement of our customer and distributor experience. Our aim is to provide the customer with the best expertise and relevant insurance solutions, regardless of the channel and distributor.
A shared customer concept with Pohjantähti
Our cooperation with Pohjantähti has been ongoing for over 10 years. Over the past few years, the partnership has deepened to a strategic level through our shared customer concept that combines the expertise of Aktia’s life insurances and Pohjantähti’s non-life insurances to a comprehensive personal insurance solution.
“The new concept originated in Aktia’s and Pohjantähti’s joint workshops. Pohjantähti’s network consists of franchisees from different geographical areas, supported by continuous training. This cooperation also culminates every year in a cooperation day where we plan the coming year together,” say Aktia Life Insurances’ Management Partner Mia Nikander and Sales Support Specialist Oskar Ekholm.
This interview has also been published in Aktia´s Annual Review 2024.