Read about Aktia's year 2024
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High-quality solutions and personal advisory services are at the heart of our success
In 2024 the economic operating environment developed as expected, but the decline in interest rates and the effects of inflation were clearly visible in our customers' needs and priorities.
In the private customer business, the year was stable. The housing market remained quiet, but the decline in interest rates supported the financial situation of housing loan customers. Credit losses were kept under control and the quality of the loan book remained good.
During the year the demand for investment products grew steadily, reflecting customers' confidence in Aktia's solutions. High-quality investment products and personal service attracted new customers, and those acquired through the Finnair Visa collaboration strengthened our customer base.
Aktia cooperated closely with its corporate customers
The slowdown in the economy affected the demand among corporate customers, and also the construction and housing sectors remained sluggish. However, demand for leasing and hire purchase products, as well as factoring services, increased significantly. The quality of our corporate loan book remained resilient.
Our cooperation with Swedbank progressed as planned, ringing in a significant number of new customers. Furthermore, the new partnership with the credit insurer Atradius enhances Aktia’s corporate product portfolio.
Aktia’s work with developing the customer experience continued
We have worked proactively to engage with our customers, and customer service accessibility remains at an exceptionally high level. Our efforts to enhance the customer experience were reflected in the EPSI Rating survey. Customers particularly appreciated our seamless services as well as our personal and professional service. Customer loyalty also continued to strengthen.