Aktia supports the well-being of children and young people through the Tukikummit campaign

In the Tukikummit campaign, more than 5,000 employees join forces for the benefit of children and young people. Aktia is one of the campaign supporters together with PwC, CapMan, the Otava Group and SAM Headhunting Finland. 

In spring 2025, charity and occupational well-being are once again intertwined when the Tukikummit foundation launches, for the second time in its history, an extensive campaign for the benefit of children and young people in need. Last year, the donation amounted to EUR 100,000. This year, the target is more ambitious – to collect more than EUR 150,000 in kilometres of physical activity.

The donation amount is increased by physical activity of employees, customers and partners of the companies involved in the campaign. A physical activity achievement is earned for every kilometre of running, walking, or cycling, and for each physical activity achievement, the participating company donates money to the campaign. The campaign starts in March and culminates in the Helsinki City Running Day on 17 May 2025. 

“The Tukikummit foundation is one of Aktia’s social partnerships, through which we support well-being in society. The well-being of children and young people is a close to our heart, and we want to be involved in ensuring that as many people as possible have the opportunity to engage in hobbies and grow up in a safe and equal environment. At the same time, we strengthen the well-being and community spirit of our employees, and we live out one of our key values – together,” says Aleksi Lehtonen, CEO of Aktia.

The aim of the campaign is to challenge more companies and to create a sustainable cooperation model that provides long-term support for disadvantaged children and young people.

“It is exciting to see more and more companies join in supporting this important issue. The #Steps4Tukikummit campaign not only collects funds but also strengthens working communities and increases understanding of the importance of preventing social exclusion among young people,” says Joakim Frimodig, chairman of the board of the Tukikummit foundation.

Preventing social exclusion begins with recreational opportunities

In Finland, one in ten children live in families with insufficient income to maintain a basic standard of living. At the same time, the annual costs of many hobbies have risen considerably, and, for example, the annual fees for team sports alone exclude many low-income families from hobbies.

Studies show that hobbies are one of the most effective ways to prevent social exclusion by strengthening young people's self-esteem, increasing social cohesion and providing goals and experiences of success.

“I am proud that the campaign is expanding, and we can offer more and more children opportunities for self-actualisation. Hobbies are much more than leisure activities – they are a way to build confidence, friendships and faith in the future,” says Emilia Åberg, CEO of the Tukikummit foundation.

The Tukikummit foundation was founded in 2007 on the initiative of Sauli Niinistö, Sari Baldauf, Björn Wahlroos and Hjallis Harkimo. The foundation is committed to providing direct support to disadvantaged children and young people, in particular for the cost of hobbies. By 2024, the foundation has already distributed more than EUR 7 million in support, and the new campaign aims to increase the amount further.