Suomen Yrittäjäturva becomes Aktia’s subsidiary, strengthening the insurance cover for entrepreneurs

The social security of entrepreneurs does not seem to be improving in the next few years, which is why the need for supplementary insurance solutions is growing. In response to this development, Aktia will strengthen its position in the entrepreneurial sector as Suomen Yrittäjäturva Oy becomes Aktia's subsidiary. 

Suomen Yrittäjäturva became Aktia's subsidiary on 2 January 2026, and the company will henceforth be called Aktia Yrittäjäturva. The change will enhance the long-term cooperation between the parties and improve the range of risk insurance options for entrepreneurs, building on a foundation of statutory coverage complemented by voluntary insurance. Aktia Yrittäjäturva operates as the agent of Aktia Life Insurance Ltd, Veritas Pension Insurance Company Ltd and Åland Insurance Ltd. 

For over a hundred years, Aktia Life Insurance Ltd’s products and services have complemented Finnish social security and adapted to changes therein. These insurance solutions can help entrepreneurs prepare for personal risks. 

Aktia Yrittäjäturva offers entrepreneurs and their families security now and in the future. 

“We see that voluntary insurance solutions are an increasingly important complement to the statutory insurance cover for entrepreneurs. For example, with an average annual salary, the sickness allowance only covers about 40 per cent of the income level. This alone is not enough. Through Aktia Yrittäjäturva, we can offer entrepreneurs better and more comprehensive solutions”, says Ville Niiranen, CEO of Aktia Life Insurance Ltd. 

Emma Siro, CEO of Suomen Yrittäjäturva, also emphasises the importance of voluntary insurance. 

“As social security weakens, entrepreneurs' own preparedness and a comprehensive insurance coverage, where statutory and voluntary insurance solutions complement each other, will become even more important. The changed needs of entrepreneurs are a key reason for why we are strengthening our cooperation with Aktia. Together, we can develop our services and provide stronger and clearer solutions that meet both current and future needs,” Siro says. 

Aktia Yrittäjäturva aims to significantly increase sales and is now looking for an experienced Sales Director who can lead and coach the network of salespeople towards excellent results. Read the recruitment posting

As part of the change, the brand identity of Yrittäjäturva will be renewed in order to correspond to Aktia’s brand. A consistent visual identity enhances the customer experience and supports Aktia’s growth targets.  

Read more about Aktia Yrittäjäturva at aktia.fi/yrittajaturva.