Record number of new customers for Aktia in 2023
The Finnair Visa Credit card brought about 30,000 new private customers to Aktia over the past year. Leasing and hire purchase financing brought about 3,600 new corporate customers during 2023.
Aktia launched the Finnair Visa Credit card in 2022 in cooperation with Finnair. Finnair's credit card partnerships with other banks ended in 2023, which meant that many cardholders switched to Aktia. Most of the cardholders are entirely new customers to Aktia.
“Customers interested in the Finnair Visa credit card are a strategically very potential customer base for Aktia, as many are also interested in other products and services offered by a wealth manager bank,” says Anssi Huhta, Director of the banking business.
The number of corporate customers grew by around 3,600 in 2023. This was particularly due to corporate customers’ strong interest in leasing and hire purchase financing and working capital solutions.
It is important for Aktia to serve new customers well, as well as take good care of the existing customer base. Aktia's customer relationships are typically long. For example, in Private Banking, the average duration of a customer relationship is over 20 years.
“We want to support our customers in building their wealth and help them think further. I believe that the increase in the number of customers shows that our products and services respond well to customers' needs and demands,” Huhta sums up.