Aktia's updated strategy
According to the strategy update, extending to 2023, Aktia is seeking an even stronger growth in asset management and new customers in the growing cities in Finland, and continues to further intensify its operations. The aim of the strategy is to support Aktia's growth targets and to lead the company towards the new vision of being "The good bank. And a great asset manager".
Aktia's updated strategy consists of three main themes:
- THE BEST ASSET MANAGEMENT
Aktia's goal is to further extend its competitive offering within asset management through its own product development as well as carefully chosen partnerships. Aktia is putting emphasis on increasing private customers' saving and investment activities. The bank will make its high-quality investment products and its rewarded asset management available to its extensive private customer network and institutional investors to a larger extent than previously. Aktia's goal is also to continue the strong internationalisation of institutional asset management to new market areas.
- ATTAINING GROWTH IN NEW PRIVATE AND CORPORATE CUSTOMERS IN THE GROWING CITIES IN FINLAND
Aktia seeks growth in the growing cities in Finland and invests further in developing its offering for the customers' different stages in life. Digital banking, investment and personal insurance services combined with personal visits to the bank branch enable value creation in new manners that take better into account each customer's individual needs, and enable the provision of services regardless of time and place. Aktia will still focus on serving also especially small and medium-sized companies.
Aktia invests also further in the offering of life insurance products and will set up a new sales company for this purpose. The new sales company will cooperate with Veritas Pension Insurance Company Ltd and operate as Veritas' agent.
- EFFICIENT OPERATIONS
Aktia will continue the standardisation and automation of its operations as an extension to its previous strategy. The goal is to renew and intensify operation methods in order to swiftly meet the changing customer needs in an even more agile manner and thus produce the customers with a better customer experience. At the same time Aktia is aiming at improving the profitability of operations as well as at freeing resources for growth investments in focus areas in accordance with the strategy.