Visual profile
Aktia’s visual company image consists
of the company symbol, logo, colours and typography.
 
Aktia Savings Bank plc’s logo consists of two
elements: the company symbol (the green money tree) and logo (the
text ‘Aktia
Savings Bank’). The relationship and proportions between these
two elements are always as shown in the picture. The logo is primarily
always used in one language. A bilingual logo has been designed
for bilingual contexts. Aktia subsidiaries and certain central
units have
their own logo consisting of the common company symbol and the
logo specifying the company or unit name (e.g. Aktia Fund Management
Ltd).
Colours
Aktia’s main colour
is green. Grey is also used, as is silver on occasion. The PMS
codes for the exact colour
shades are PMS 355 (green), PMS 429 (grey) and PMS 877 (silver).
If, for example, the company symbol in black and white is used,
replace
the green symbol with 100% black and the grey colour with 50% black.
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